Tideslures Retail Expansion

Tideslures is entering a new era.

With our roadmap to expand both locally and internationally, and with our sights set on ICAST and AFTA, we’re opening new opportunities for retail partners who share our passion for premium craftsmanship and performance.

In the early years, a few trusted shops were given regional privileges as a gesture of appreciation and partnership. They played a meaningful role in helping Tideslures — and for that, we remain grateful.

As the brand continues to evolve, we’re transitioning to a structured and performance-based retail model — one that ensures fairness, product availability, and strong representation across every market.

🟢 Curepipe and Port Louis Districts remains closed!
🟡 We are now opening applications for other regions, including:

  • North & North-East
  • East Coast
  • West Coast
  • Rodrigues
  • International Distributors (Africa, Indian Ocean, Asia-Pacific, Europe)

But we’re not just looking for any shop —

We’re looking for true partners: retailers who will actively contribute to branding, social media marketing, community engagement, and who genuinely believe in this project and its mission to represent Mauritius on the global fishing stage.

If you own a tackle shop, outdoor store, or online platform and want to represent Tideslures, or our upcoming product lines, we invite you to apply officially via our website.

👉 Apply below !

Together, let’s represent a brand built for the world. 🌍

The next chapter of Tideslures starts here.

Roadmap

A Proven Best-Seller!

Reef Runner Minnows

The Reef Runner Minnow, powered by our patented Semi Livebait System, continues to be one of the most profitable products across all partner stores. Its consistent catch performance, strong customer demand, and high repeat-purchase rate make it a genuine revenue-generating machine for retailers.

By stocking Reef Runner Minnows, you’re not just adding another lure to your shelves — you’re securing a high-turnover product with proven market traction and outstanding brand loyalty.

Premium Handmade lure

Premium Handmade Lures

Participants can choose between two crafting styles:

• Wood:
For those who want the full handmade experience, shaping their lure from raw wood.

• Polyurethane Resin (PU):
For those who prefer casting with precision molds. Our PU method uses a 2mm reinforced shell, a process that takes time to produce but delivers exceptional strength and durability.

Whichever path you choose, you’ll create a premium lure built with true Tideslures quality.

New Product

Slither Minnow ABS

The Slither 55mm Fat Minnow is engineered to ignite strikes from even the wildest predators. This is not your typical ODM lure — it’s a Tideslures original, crafted from the ground up with a unique profile and an erratic swimming signature refined over years of development.

Designed for performance, the Slither features a Long Cast System for maximum distance and a Flutter-on-Fall action that triggers instinctive bites on the drop. Compact, aggressive, and meticulously tuned, this little beast is built to make a serious impact — both locally and on the international stage

Upcoming Products

NJN ?

Confidential for now!

Something groundbreaking is on the horizon. Project NJN is currently in development, and while details remain under wraps, one thing is certain:

This upcoming innovation is poised to revolutionize the world of dropshot fishing.

Precision, technology, and a completely fresh approach — stay tuned as we prepare to unveil a project that will redefine what anglers expect from a dropshot lure system.

Product expansion

Apparel

We’re excited to share that Tideslures is progressively expanding into a full custom-designed apparel line. From performance wear to lifestyle pieces, every item will carry the same attention to detail, craftsmanship, and identity that define our lures.

Built for anglers, inspired by the ocean, and designed in-house — our apparel range will grow step by step as we craft gear that feels as good as it performs.

Stay tuned. The tide is rising.